In this workshop, companies learn how to set up a successful corporate influencer program. Participants learn how to use their own employees as brand ambassadors to promote authentic and trusting communication. The workshop covers strategies for identifying and training influencers within the company to increase brand perception and build a strong employer brand. The aim is to expand reach through employee engagement and specifically strengthen the brand on social platforms.

A corporate influencer program enables companies to use their employees as brand ambassadors. Through authentic content shared by employees, companies can increase their reach, build trust and create a strong, credible brand presence.

Benefits for you as a company:

• Increasing brand reach through authentic, employee-based content
• Strengthening employer image and attracting talent through transparent communication
• Improving brand perception through credible messages from internal influencers
• Promoting an open corporate culture and employee loyalty through engagement and empowerment
• Cost-effective and organic brand advertising via employee networks

1. Introduction to the corporate influencer program
What is a corporate influencer program?

• Definition and objectives: How employees become brand ambassadors and what benefits this brings to the company
• The role of corporate influencers: Authentic brand communication from an employee's perspective
• Difference between corporate influencers and traditional influencers
• Why corporate influencers are important for companies:
  • Authenticity and Trust: Why the voice of employees is perceived as more authentic
  • Employee Retention and Engagement: How corporate influencers promote employee engagement
  • Brand recognition and reach: How corporate influencers strengthen the brand through social networks and personal networks
  • Increase company value: The benefits of positive employer branding through corporate influencers

2. Define goals of a corporate influencer program

• What are the goals of the corporate influencer program?
• Measurable KPIs: Reach, engagement, brand perception, brand loyalty
• Long-term brand strategy: How corporate influencers contribute to brand building and positioning in the long term
• Defining the scope: Should the program only take place on social networks or also on internal channels?

3. Identification and selection of corporate influencers

• Who is suitable as a corporate influencer?
• Find the best candidates: Employees with a high reach, influence and authenticity
• Selection criteria: Strong communication skills, commitment, representation of brand values
• Balance between different company departments: How can corporate influencers from different areas be recruited?

4. Development of a corporate influencer strategy

• What messages should corporate influencers spread?
  • Content and topics: Which topics are relevant and authentic for corporate influencers and the target group?
  • Platforms and channels: Which social networks and communication channels are suitable for the corporate influencer program?
  • Frequency and timing: How often should corporate influencers share content and at what times?

5. Training and support for corporate influencers

• The importance of training: How to equip corporate influencers with the right tools and information
• Communication trainings: How employees maintain their authenticity in brand communication and at the same time appear professional
• Content and topics: How corporate influencers are supported in choosing topics and are encouraged to create relevant content
• Rights and obligations: What are corporate influencers allowed to post and which company guidelines must be observed?

6. Tools and resources for corporate influencers

• Provision of tools: Social media guidelines, content calendars, post templates
• Monitoring tools: How can companies measure the activities and performance of corporate influencers?
• Cooperation with the marketing department: How the marketing and communications department supports corporate influencers in creating content

7. Integrate corporate influencers into corporate culture

• How corporate influencers can strengthen the internal corporate climate and corporate culture
• Employee motivation and engagement through participation in brand communication
• Company values: How corporate influencers can authentically represent and convey the company's values
• Collaboration and sharing: How corporate influencers act as a link between different departments and levels of hierarchy

8. Legal and ethical aspects of the corporate influencer program

• Data protection and copyright: What do corporate influencers have to consider when posting content?
• Transparency and labeling requirements: How corporate influencers must label their posts as brand-related content
• Avoiding conflicts of interest: How corporate influencers should deal with potential conflicts of interest
• Social media guidelines: How companies can set clear rules for their employees' online communication

9. Performance monitoring and performance measurement

• The most important KPIs for the success of a corporate influencer program: Outreach, Engagement, Brand Perception, Employee Retention
• Performance analysis: How the activities of corporate influencers are evaluated and how to measure success
• Feedback and optimization: How corporate influencers receive regular feedback and continuously improve the program
• Best practices: Examples of successful corporate influencer programs and how they have contributed to brand strengthening

10. Long-term scaling of the corporate influencer program

• How the corporate influencer program can be further expanded
• Acquiring new corporate influencers: How the program is transferred to other employees
• Integration with other marketing strategies: How corporate influencers can work with influencer marketing and PR campaigns
• Long-term maintenance of the corporate influencer community: How to maintain the engagement and motivation of corporate influencers

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